The implementation of a new investment is subject to uncertainty in many aspects. Therefore, not only should it be preceded by the analysis of internal and external factors that may affect it but also be based on the risk management principles. The implementation of a product innovation is one of the undertakings, which are burdened with high risk. It mainly stems from the fact that broadening the product portfolio most often aims at increasing the organization’s profits. The present paper identifies and assesses risk factors related to the implementation of a new product based on a waste raw material. At the first stage of the research, risk factors were identified through brainstorming within the areas of the organization’s context, experience, market observations and professional literature. Next, each risk factor was assessed by the research participants according to the likelihood of occurrence and its potential effects. On the basis of the obtained results, critical (unacceptable) risks were determined. Consequently, mitigation actions were proposed in reference to the unacceptable risks. These actions should contribute to reducing the importance of the threats to an acceptable level, and, thus, boost the project’s chances to succeed.
Loading....